Trade show timelines and checklists for a successful show Using games to drive traffic to your trade show booth How to have a successful first trade show To be successful in a trade show, you want to make sure you stand out.Īdditional reading on the topic of trade shows: Your competition is likely participating and there are lots of people to reach in this effective face-to-face method of marketing.īut big crowds and many exhibitors are not always a good thing.
Those numbers are big news for two reasons. Plus, there are about 60 million attendees per year at these events. And…1.5 million companies are participating in at least one trade show a year. According to the CEIR census, there are over 9,000 business expos in the US alone. After all, they’ve become a very big part of most marketing strategies. We talk a lot about succeeding at trade shows.
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